Boohoo Group plc is a British online fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million. It specialises in own brand fashion clothing, with over 36,000 products. Growing rapidly, the company has acquired the brands and online presence of several defunct high street retailers, and also seen controversy over working conditions at some of its suppliers.
History
Boohoo was founded in 2006 by Mahmud Kamani and Carol Kane, who respectively serve as group executive chairman and an executive director,and who previously supplied high street chains such as Primark and New Look. The company completed its initial public offering (IPO) in March 2014, with its shares trading considerably above the 50p float price on the company’s debut in the AIM sub-market of the London Stock Exchange. Valuing Boohoo at almost £600 million, the floatation saw Kamani net £135 million and Kane £25 million.
Boohoo has been criticised for promoting fast-fashion which critics claim comes at a cost to those making the clothes and the environment. More than half of Boohoo‘s garments are produced in the UK, especially Leicester, London, and Manchester. Boohoo buys 75%–80% of the clothing produced in Leicester. This was made possible when other retailers such as ASOS reduced the amount they sourced from Leicester over concerns about working conditions. In 2017, the Channel 4 television documentary series Dispatches found that factories in Leicester supplying Boohoo (along with New Look, River Island and Missguided) were paying workers less than the national minimum wage. Boohoo stated that the work had been subcontracted without their knowledge.
In August 2019, the online businesses of Karen Millen and Coast were bought out of administration by Boohoo for £18 million. Only the online employees were taken on by Boohoo and the standalone retail stores eventually closed. Early in the COVID-19 pandemic, Boohoo reported an increase in sales. In June 2020, Boohoo announced that it was to acquire the brands and websites of high street chains Oasis Stores and Warehouse for £5.25 million.
In late June 2020, workers’ rights group Labour Behind the Label produced a report that stated factories supplying Boohoo were not following to social distancing and forcing employees to work even if sick, claims that Boohoo denied. This was followed by an investigative report by The Sunday Times which claimed to have found that workers producing clothes for Boohoo at a Leicester-based company were paid £3.50 an hour, less than half the UK minimum wage for over 25s. Boohoo again distanced themselves from the company, a representative stating “We are taking immediate action to thoroughly investigate how our garments were in their hands, will ensure that our suppliers immediately cease working with this company, and we will urgently review our relationship with any suppliers who have sub-contracted work to the manufacturer in question.” Standard Life Aberdeen, an asset manager and a top 10 shareholder in the group, announced that it had sold most of its stake in the company a few days after the Sunday Times revelations. SLA said that after engaging with Boohoos management team a number of times during the week, it found the online retailer’s response to the allegations was “inadequate in scope, timeliness and gravity”. On 15 July 2020 a Conservative Party MP said that it was ‘shameful’ that it took a pandemic for Boohoo to finally be taken to task for its workplace practices. Philip Dunne, chairman of the Environmental Audit committee, also said that the company had not met a pledge to join the Ethical Trading Initiative organisation which brings together retailers, unions and campaign groups to improve practice in supply chains.
In September the company accepted the findings of a report by Allison Levitt QC, which found that the allegations of poor working practices in the company’s supply chain were “substantially true”, that its monitoring of the factories was “inadequate” due to “weak corporate governance”, and that its failure to assess the risk to workers during the coronavirus pandemic were “inexcusable”. In November 2020 it appointed former judge Sir Brian Leveson to provide independent ethical oversight. An investigation by The Guardian newspaper in December 2020 traced Boohoo‘s supply chain to factories in Pakistan where workers claimed to be paid as low as £47 a month, less than the legal minimum wage, and ordered to work to shifts as long as 24 hours without receiving full overtime pay.
In January 2021, following the collapse of the UK department store chain Debenhams, Boohoo bought the brand and online business for £55 million. The deal did not include the firm’s stores or workforce, leading to a predicted loss of 12,000 jobs.In February, Boohoo announced it was buying the former Arcadia Group brands: Burton, Wallis and Dorothy Perkins for £25.2 million, confirming the loss of around 2,450 jobs.
In December 2021, Boohoo has announced the expansion of operations into five new markets within the Asian region including Japan, Korea, Singapore, Hong Kong and Taiwan.